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Digital Security Infrastructure for Travelers & Web3 Marketplaces

What We Do

MicroNFT® licensing core that protects IP at the content layer and automates royalties.

Inssa: interactive, location/time/purpose‑aware engagement for airports, cities, schools, and venues.

Marketplace that enables fractional licensing and compliant fundraising for creators and partners.

Responsible AI that delivers ethical, auditable experiences for regulated environments.

Why Kbean

End‑to‑end protection & enforceable royalties

The bridge between creative media and real‑world traveler engagement

Patented stack spanning content‑layer security, interactive streaming, and contextual distribution

Simple, trusted UX that abstracts blockchain complexity for mainstream users

Meet The Team

We are a leadership team driven by the belief that creativity deserves protection and audiences deserve trust. With experience spanning finance, media, and global brand strategy, we’ve built Kbean to be a platform where security and storytelling come together. Our mission is to reshape how content is shared, licensed, and experienced around the world.

Founder & CEO

Joonho (Juno) Lee

Joonho brings more than twenty-five years of experience at the intersection of technology, information security, and enterprise risk. His career includes key roles at the Federal Reserve in both New York and San Francisco, where he helped safeguard critical financial systems.

At Kbean, he channels that expertise into building a platform where trust and creativity converge. Joonho leads with a vision that unites AI, blockchain, and media into a secure digital ecosystem, ensuring that creators and institutions alike can share their work with confidence and integrity.

Founder & COO

Kiyoung (Kate) Nam

Kate is a seasoned leader with more than twenty-five years in branding, marketing, and retail operations. She has served as Managing Director for Royal Copenhagen Korea and Georg Jensen Korea, where she drove growth and expanded global brand presence.

At Kbean, Kate oversees operations and partnerships, shaping the company’s approach to market entry and strategic collaboration. Her ability to blend operational discipline with brand storytelling ensures that Kbean’s mission resonates across industries and cultures, positioning the company as both a trusted partner and an innovator.

Chief Product Officer

Jaime Boyaca

With over twenty-five years in digital media streaming and advertising technology, Jaime has shaped the way audiences experience content across some of the world’s most recognized brands. At NBCUniversal, he led technology and operations, helping architect the streaming and ad platforms behind Peacock as well as networks like Bravo, SyFy, E!, and Telemundo.

At Kbean, he brings the same depth of expertise to product strategy and execution, guiding the development of MicroNFT®, Inssa, and the marketplace. Jaime’s work bridges technical precision with creative vision, ensuring the platform remains both innovative and accessible.

What Sets Our Platform Apart

Kbean is built on the MicroNFT® Licensing Core, which enforces royalties and traceable ownership at the content layer. Creators stay protected and audiences know what they see is authentic.

The Interactive Streaming Engine powers real-time engagement between creators and fans, while the Marketplace Suite makes licensing simple with fractional ownership and resale that preserve royalties.

Inssa adds context by delivering content securely at the right time and place, from airports to classrooms.

At every step, our Responsible AI Compliance framework keeps interactions ethical, auditable, and trustworthy.

Who We Serve

We work with partners who want digital engagement that feels safe and meaningful.

Airports and tourism boards use Kbean to connect travelers with culture and entertainment in a trusted way.

Educators bring our tools into schools, giving students secure spaces to create and learn.

Creators and cultural institutions rely on us to protect their IP and reach audiences with confidence. Together, they form a community where creativity thrives and trust is built in.

Where We’re Going

We’re scaling U.S. pilots in travel and education into major airports and top school districts.

Next, we’re expanding into Europe and Asia, working with cultural institutions and tourism authorities that want new ways to reach their audiences.

At the same time, we’re growing our role in Web3, adding decentralized marketplace integrations and new licensing partners.

Step by step, we’re building a future where creativity moves securely, audiences engage authentically, and everyone wins.